What is Amazon Fresh?

what is amazon fresh

what is amazon fresh image

Amazon Fresh was first introduced in 2007 in Seattle as a grocery delivery and pickup services provided by Amazon. Customers can now order from more than 500,000 items with same-day delivery.

In order to be eligible to use Amazon Fresh, you must have a Prime Membership as well as be located in one of the select cities.

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What is Amazon Fresh?

With Amazon Fresh, your favorite grocery items can be delivered (or picked up) right to your home or apartment.

You can enroll in Amazon Fresh if you are located in one of the eligible zip codes but after the Whole Foods acquisition, you will now be able to use Amazon Fresh and pickup your items at your local Whole Foods. You will also be able to shop whole foods on AmazonFresh!

Amazon Fresh features a number of fresh grocery items, ready to be delivered right to your home. You can even shop specialty stores inside Amazon Fresh that feature meals and snacks that are vegan, gluten-free, and organic. Get fresh groceries in the following categories:

  • Fresh Fruits
  • Fresh Vegetables
  • Prepared Foods
  • Deli
  • Dairy, Eggs & cheese
  • Frozen Foods
  • Meat & Seafood
  • Canned & Packaged Foods
  • Beverages
  • Snack Foods
  • Organic Grocery
  • Breads and Bakery
  • Breakfast Foods
  • Cooking & Baking
  • Household Supplies
  • Healthcare
  • Baby Essentials
  • Personal care
  • Pet Care
  • Sports Nutrition

So you can see that they have anything you could get from your local grocery store but MORE.

But they not only have normal grocery items, but you can even get awesome meal kits that are ready to be cooked and contain all the ingredients you need to make a delicious and fresh meal.

amazon fresh meal kits

If you are looking for more local flavors, you can even shop your local market to find local favorites in your city. Save time by bundling your local favorites in your Fresh order and get it all at once, right to your front door.

amazon local market

How Much does Amazon Fresh Cost?

For $14.99 a month (not including Prime Membership Fee), you can get the amazing benefits of Amazon Fresh. In total it comes out to $25.98 a month for Amazon Fresh.

Deliveries are completely free on orders over $40 plus you get all the normal benefits of Prime. If your order happens to be under $40, then you will incur a $9.99 delivery fee. This can save you a ton of money and time by not having to go to the grocery store but still getting your groceries delivered free.

If you are in one of the select cities below and already a Prime Member, you can sign up for a 30-day free trial of Amazon Fresh.

Where is Amazon Fresh Available?

Here are the current cities that have Amazon Fresh available:

  • Seattle, WA
  • Los Angeles, CA
  • San Francisco, CA
  • San Diego, CA
  • New York City, NY
  • Center City Philadelphia, PA
  • Baltimore, MD
  • Sacramento, CA
  • Boston, MA
  • Dallas, TX
  • Chicago, IL 
  • Denver, CO

You can check your zip code here to see if your area is eligible for Amazon Fresh.

Finding the Best Amazon Fresh Deals

Amazon Fresh is no different than any other Amazon service. It has super cheap deals and coupons that can help you save even more money on groceries.

The Amazon Fresh Deals section has hundreds of weekly promotions that can cut your Amazon Fresh bill like a ninja. You can find deals up to 25% off on your favorite grocery brands…

amazon fresh deals

Before doing any shopping on Amazon Fresh or Whole Foods, make sure you check out the Fresh Deals section to see if there are already discounted items on your list.

How does Amazon Fresh Work?

Amazon Fresh is revolutionizing how we shop online. Not only can we get normal items on Amazon super fast, but now we can get our groceries (and now Whole Foods items) delivered right to our doorstep.

You can even sync your Amazon Alexa enable devices like Dot or Echo to take ordering commands straight from your voice!

If you run out of  tomatoes, simply tell Alexa, “Alexa, order some more tomatoes” and it will put it in your grocery basket on Amazon Fresh.

Using Amazon Fresh is pretty simple for anyone who has shopped online or on Amazon before.

how does amazon fresh work

Shop the Store

Simply shop the Amazon Fresh store for your favorite groceries, meal kits and Whole Foods items.

Reserve a delivery Time

Choose a day and time that you want to receive your Amazon Fresh order and it will be there, right on time. Amazon can delivery as soon as the same day.

Get Your Items

An Amazon Fresh delivery truck will delivery your fresh grocery items in chilled totes so that all your items are guaranteed fresh.

what is amazon fresh image

Amazon Fresh Review

I had a chance to use Amazon Fresh and I will give a really detailed review of what I think of the service.

Overall I think that Amazon Fresh its a really great idea and in time, will become a powerhouse on this market. Not to mention the recent addition/acquisition of Whole Foods making this part of Amazon even more fluid.

amazon fresh testimonial reviews

Like any other product/service, it takes some time to get out all the kinks and really get things moving. Being available in only a select few cities shows you that they aren’t quote ready for a full blown scaling to the entire U.S.

Amazon Fresh Delivery Issues

While most of the Reviews of Amazon Fresh are pretty good, there are a few issues with delivery drivers and fragile grocery items. One person even has a video of a Amazon Fresh delivery driver dumping the Amazon Totes on the front porch and leaving.

Amazon Fresh Freshness & Quality

As for the freshness of the items, its not terrible. The fruits and vegetables are overall pretty fresh (even for someone who insists on hand picking each fruit) but not perfect. You just aren’t going to get all perfect pickings from an automated system.

Amazon Fresh Price

The price of Amazon Fresh is a little high for most normal grocery shoppers. It ends up being about $300 per year which is a few large grocery runs at a normal super market. But if you are someone who is willing to pay a little for saving  time, then Amazon Fresh is perfect for you.

Amazon Fresh App

The App has some bugs that its working out but overall its getting a lot better. Shopping from the main Amazon Fresh store online is the best way to shop with no issues.

I think once Amazon Fresh scales up and becomes a nationwide service, it will have a lot more quality assurance and systems set in place to fix any problems that arise. This will cause demand to rise and price to drop, resulting in a cheaper way to shop…. while also getting your items delivered right to your door.

Amazon Fresh FAQ

Ask your Amazon Fresh questions below…

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